One Hundred Thirteen Million Markets of One

Following a ten-year study of hundreds of thousands of consumers across America, Australia and Britain, The Social Intelligence Group identified a group of individuals fundamentally different to the rest of society on every continent. Members of this group have a greater propensity to spend and tastes and preferences that mark them out as distinct from the population as a whole. We call them NEOs, short for the New Economic Order.
NEOs, and their closely related subset Evolvers, add up to ju...