With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger!
Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.
One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||6.20(w) x 9.10(h) x 1.20(d)|
About the Author
Most Helpful Customer Reviews
If you have an idea that you want to market and turn into a reality, I would highly recommend reading this book. Stephen Key does a fantastic job sharing his experiences with the readers along with educating them every step of the way. I have dozens of ideas and never knew where and even how to begin. I thought filing for a patent was the only option I had for protecting my ideas. I soon found out I was wrong. I found myself at a dead end because I did not have the money to file for one. Stephen talks about the different options people have to secure their ideas. I followed the 10 steps and executed my pitch to a high-end brand. I wouldn't be where I am if it weren't for Stephen. He prepares every reader what to expect during the process and helps them each step of the way. I would suggest looking at his coaching program, InventRight, you will learn a great deal.