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Operation China: From Strategy to Execution

By Jimmy Hexter, Jonathan Woetzel
eBook
$29.99
By Jimmy Hexter, Jonathan Woetzel
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China has matured as a market—and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution didn’t matter as much as privileged access—through government and partner relationships.

Today, China is teeming with MN...

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BusinessInternational BusinessAsia - International BusinessChina - International Business