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OTT Business Opportunities: Streaming TV, Advertising, TV Apps, Social TV, and tCommerce

By Lawrence Harte, Chris Wagner (Editor), Eve Glover (Editor)
Paperback
$29.99
By Lawrence Harte, Chris Wagner (Editor), Eve Glover (Editor)
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This book helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV and how tCommerce can add new on and off screen revenues. This book was developed from interviews and ...

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Science & TechnologyEngineeringTechnologyTelecommunicationsTelevision TechnologyVideo Technology