Startups have changed the world. In the United States, many startups, such as Tesla, Apple, and Amazon, have become household names. The economic value of startups has doubled since 1992 and is projected to double again in the next fifteen years.
For decades, the hot center of this phenomenon has been Silicon Valley. This is changing fast. Thanks to technology, startups are now taking root everywhere, from Delhi to Detroit to Nairobi to Sao Paulo. Yet despite this globalization of startup activity, our knowledge of how to build successful startups is still drawn primarily from Silicon Valley.
As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refreshand it comes from what he calls the "frontier," the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
Under such conditions, entrepreneurs must be creators who build industries rather than disruptors who change them because there are few existing businesses to disrupt. The companies they create must be global from birth because local markets are too small. They focus on resiliency and sustainability rather than unicorn-style growth at any cost.
With rich and wide-ranging stories of frontier innovators from around the world, Out-Innovate is the new playbook for innovationwherever it has the potential to happen.
|Harvard Business Review Press
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About the Author
You can find Alex Lazarow at alexlazarow.com and follow him on Twitter @Alex_Lazarow.
Table of Contents
Beyond Silicon Valley 1
1 Create 17
Create Rather Than Disrupt
2 Foster the Full Stack 31
Don't Just Rely Only on Software
3 Raise a Camel 47
Build for Sustainability and Residence
4 Cross-Pollinate 73
Connect Ideas and Networks from around the World
5 Be Born Global 87
Target the World from Day One
6 Establish a Distributed Team 103
Tap Talent from across the Globe
7 Build A-Teams 119
Don't Hire Just A-Players
8 Train to Be a Multi-Mission Athlete 137
Combine Impact and Profit-Based Goals
9 Manage Risk 151
Foster Trust: Don't Just "Move Fast and Break Things"
10 Reinvent Finance 165
Develop New Venture Models for Tougher Ecosystems
11 Lay the Foundation 185
Support the Next Generation of Entrepreneurs
12 It Takes a Village 207
How the Rest of Us Can Help
The Future Is at the Frontier 227
About the Author 277