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Out of Nowhere: The Inside Story of How Nike Marketed The Culture of Running

By Geoff Hollister
eBook
$19.95
By Geoff Hollister
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This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and...

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