Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

by Geoff Hollister

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Product Details

ISBN-13: 9781841262345
Publisher: Meyer & Meyer Sport
Publication date: 04/28/2008
Pages: 328
Product dimensions: 6.40(w) x 9.40(h) x 1.10(d)

Table of Contents

The Road to Eugene     11
Call Me Bill     19
He Marked Me     22
University of Oregon     28
There's Someone I Want You to Meet     42
Shooting Stars     58
Hot Off Bowerman's Waffle Iron     67
We Called Him "Pre"     71
After Munich     84
A Dream Come True     104
Our Beloved Son and Brother     115
Montreal-An Experience, Not a Victory     120
After Montreal     137
The Arrival of Rono and Athletics West     141
The Moscow Run-Around     155
Running, Flying, Marketing     158
We Are Not Adidas     169
A Sea of Change, Part One     189
A Sea of Change, Part Two     204
To Seoul, or Not to Seoul     216
I Love L.A.     228
The Dumper     245
The America's Cup     260
Nike World Headquarters     277
Tell Me a Story     294
The Big Blow     306
The Unexpected Chapter     315

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