Globalization produces a lot of odd results around the world. One of them is that Hungary has become the dentistry capital of Europe: thanks to aggressive marketing campaigns and heavy government support, more people go there for dental care than to any other country in Europe. The towns of Mosonmagyaróvár and Sopron boast the highest concentrations of dental clinics in the world.
The story of how Hungary became Europe's dental chair is a case study in the booming practice of medical tourism. It is a rapidly growing business, as patients go in search of lower prices, and some countries have found economic opportunity in turning health care into a global trade. An American with insurance can expect to pay $90,000 for a heart bypass in the U.S., but only $12,000 if he or she travels to Thailand.
The question is whether medical tourism represents the future of health care, which traditionally has been a core responsibility of national governments. Sasha Issenberg's acclaimed books, The Sushi Economy and The Victory Lab, were early in identifying changes in the way the world works. A brilliant journalist with a keen eye for significant trends, he now turns his talents to medical tourism, and gives us a funny, vivid, wise narrative that will change the way you think about health care.
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|Publisher:||Columbia Global Reports|
|Product dimensions:||5.00(w) x 7.40(h) x 0.60(d)|
About the Author
Sasha Issenberg is the author of The Victory Lab: The Secret Science of Winning Campaigns (2012) and The Sushi Economy: Globalization and the Making of a Modern Delicacy (2007). He is the Washington correspondent for Monocle and a contributor to Bloomberg Politics. He covered the 2008 election as a national political correspondent for The Boston Globe and the 2012 election as a columnist for Slate. His work has also appeared in The New Republic, The New York Times Magazine, and George, where he was a contributing editor. He is currently a resident scholar in the UCLA Department of Political Science and lives in Los Angeles.
Table of Contents
Chapter 1 Orbán's Dentist 19
Chapter 2 Bismarck and Beveridge 27
Chapter 3 Torn Curtain 37
Chapter 4 Brain Drain 52
Chapter 5 Flying Bodies 68
Chapter 6 Europa 75
Chapter 7 The Bulgarian Method 86
Chapter 8 The Eastern Front 95
Further Readings 118