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Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding
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In today's intensely competitive consumer marketplace most companies would love to be successful, adored by their customers, and not imitated by their competitors. A private monopoly would be nice, but it isn't easy.
In his provocative book, Outsmart the MBA Clones: The Alternative guide to Competitive Strategy, Marketing, and Branding, Dr. Dan Herman reveals the secrets to establishing what he calls an "unfair advantage."
Herman maintains that despite the apparent diversity among MBA program...
In his provocative book, Outsmart the MBA Clones: The Alternative guide to Competitive Strategy, Marketing, and Branding, Dr. Dan Herman reveals the secrets to establishing what he calls an "unfair advantage."
Herman maintains that despite the apparent diversity among MBA program...