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Outsmart Your Brain (Mental DIscipline, #4)

By Steven Schuster
eBook
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By Steven Schuster
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What motivates us into doing or avoiding things? Why do our predictions not reflect reality?



Traditional economics claims humans are rational actors. But is this true? Think about the last time you bought something expensive; was that item really the best choice based on value and utility? We all fall prey to irrationality and biases and make decisions based on them. This contradicts the wisdom of traditional economics.

Outsmart Your Brain challenges everyday wisdom with the help of psychol...

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Science & TechnologyPsychologyMedicine & NursingBiology & Life SciencesMedicineBasic SciencesPsychology - Theory, History & ResearchNeuroscienceCognitive PsychologyCognitive neuroscience and cognitive neuropsychology->General