Outsmart Your Instincts: How The Behavioral Innovation Approach Drives Your Company Forward

Evolution is killing innovation!
Cognitive biases. All humans have them. But that's not necessarily a good thing.
Cognitive biases are mental shortcuts that have evolved in our brains and shape our judgment of the world. You may not recognize them, but you've seen them in action: the manager who's afraid to try a new process; a researcher who unconsciously discounts data to confirm what he thinks he knows; the team of like-minded colleagues who want to enact change but find themselves unable ...