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Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences

By Rick Barrera
eBook
$4.99
By Rick Barrera
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The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.

Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, the...

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BusinessMarketing & SalesIndustriesManagement & LeadershipMarketingConsumer IndustriesBrandingCustomer ServiceConsumer Industries - General & MiscellaneousProduct Management