Own the Phone: Proven Ways of Handling Calls, Securing Appointments, and Growing Your Healthcare Practice

The phone rings non-stop at your medical practice, and sometimes it seems like all you can do is put up with the incessant work it creates. Practice leaders struggle to develop proper phone strategies for staff but often give up before they've found the right ones. Sometimes, they simply move the phone answering function to a back room and try to ignore the noise.

But thinking that way is a mistake. Every day, potential buyers call your practice, and too often, experience poor customer servi...