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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity

By Gavin Ambrose, Paul Harris
eBook
$42.74
By Gavin Ambrose, Paul Harris
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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its ev...