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Panty Pad: Marketing Menstrual Pads to the Japanese Market

By Weng Marc Lim
eBook
$20.02
By Weng Marc Lim
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Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Monash University Malaysia, Sunway Campus, language: English, abstract: This book presents a new innovative version of menstrual pads - Panty Pad, and illustrates how it can be marketed in Japan. The rationale behind this innovative invention is to provide superior customer value in terms of convenience, comfort, fashion, and economical pricing....

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