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Parents Talking Algorithms: Navigating Datafication and Family Life in Digital Societies

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In today's digital societies, parenting is shaped by algorithms daily - in search engines, social media, kids' entertainment, the news and more. But how much are parents aware of the algorithms shaping their parenting and daily lives? How can they prepare for children’s futures in a world dominated by data, algorithms, automation and AI?

This groundbreaking study of 30 English families sheds light on parents’ hopes and fears, their experiences with algorithms in searching, sharing and cons...