Passion and Profit: The Dynamics of Soccer Fandom and Management

This book analyzes the intricate relationship between football fans and clubs, presenting new approaches for those in charge to actively involve fans in club management—a complex task often fraught with emotional tension. Fan communities are spaces for integration and identity formation, but also for exclusion and demarcation. Moreover, the author highlights the resistance of active soccer fan scene towards increasing commercialization of their sport and their skeptical view of powerful ins...