Patagonia

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.

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Patagonia

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.

42.79 In Stock
Patagonia

Patagonia

by Alexis Burling
Patagonia

Patagonia

by Alexis Burling

Hardcover(Library Binding)

$42.79 
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Overview

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.


Product Details

ISBN-13: 9781532198144
Publisher: Essential Library
Publication date: 08/01/2022
Series: Sports Brands
Pages: 112
Product dimensions: 6.32(w) x 9.25(h) x 0.48(d)
Lexile: 1170L (what's this?)
Age Range: 13 - 14 Years

Table of Contents

Chapter 1 An Environmentally Aware Brand 4

Chapter 2 A Naturalist's Beginning 16

Chapter 3 The Birth of Patagonia 28

Chapter 4 A Clothing Revolution 38

Chapter 5 Patagonia: At the Office 50

Chapter 6 The Do-Good Company 62

Chapter 7 Brand Controversies 74

Chapter 8 "Save Our Home Planet" 88

Essential Facts 100

Glossary 102

Additional Resources 104

Source Notes 106

Index 110

About the Author 112

About the Consultant 112

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