Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback

Pay Attention offers a guide to managing the customer experience, thereby receiving more positive and consistent online customer feedback. With the explosion of customer review sites, personal blogs and social networks, feedback is no longer hard to find- it's everywhere! What's important is to "Pay Attention" to what your customers are saying about you. Gone are the days when a disappointed customer will share his or her experience with 20 different people. Now, thousands of customers will...