When Robin Chase cofounded Zipcar, she not only started a business but established the foundation for one of the most important economic and social ideas of our time: the collaborative economy. With this important book, she broadens our thinking about the ways in which the economy is being transformed and shows how the Peers Inc model is changing the very nature of capitalism.
When the best of people power is combined with the best of corporate power to form “Peers Inc” organizations, a potent creative force is released. The “Inc” in these collaborations delivers the industrial strengths of significant scale and resources, and the “Peers” bring together the individual strengths of localization, specialization, and customization, unlocking the power of the collaborative economy. When excess capacity is harnessed by the platform and diverse peers participate, a completely new dynamic is unleashed.
In Peers Inc, Robin Chase brings her provocative insights to work, business, the economy, and the environment, showing:
How focusing on excess capacity transforms the economics of what's possible and delivers abundance to all
How the new collaboration between the Inc and the Peers enables companies to grow more quickly, learn faster, and deliver smarter products and services
How leveraging the Peers Inc model can address climate change with the necessary speed and scale
How the Peers Inc model can help legacy companies overcome their shortening life cycle by inviting innovation and evolution
Why power parity between the Peers and the Inc is a prerequisite for long-term success
How platforms can be built within the existing financial system or outside of it
What government can do to enhance economic possibility and protect people working in this new decentralized world
Chase casts a wide net, illuminating the potential of the Peers Inc model to address broader issues such as climate change and income inequality, and proves the impact that this innovative economic force can have on the most pressing issues of our time.
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About the Author
Robin Chase is cofounder of Zipcar, along with three other companies (Veniam, Buzzcar, and GoLoco). She was named one of Time's 100 Most Influential People in the World, a BusinessWeek Top Ten Designer, a Fast Company Champion of Innovation, and has been featured in the New York Times, NPR, NBC's Today, Wired, Forbes, Inc., and Newsweek. She was shortlisted for the 2015 Thinkers50 Breakthrough Idea and Ideas into Practice awards. She lives in Cambridge, MA.
Table of Contents
Part I The Building Blocks 1
1 "Hello, Zipcar. This Is Robin.": My Three Theses 7
2 Excess Capacity: Abundance in a World of Scarcity 21
3 Platforms for Participation: Simplify, Organize, Empower 35
4 Peer Power: Localize, Customize, Specialize 48
5 Bringing It Together: The Three Miracles 72
Part II Execution
6 From Scratch: Learning, Power Sharing, and Building a Peers Inc Organization 99
7 For the People: Engaging Government 137
8 Embracing the Change Evolving Legacy Institutions 162
Part III Transforming Our Future
9 Who Has the Cold?: Democratizing Power and Wealth 195
10 Addressing Our Biggest Challenges: Climate Change and Sustainability Need Peers Inc 222
11 What Happens Next?: The Collaborative Economy 249