author of Swim With the Sharks Without Being Eaten Harvey Mackay
Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?
former CMO of Kodak Jeffrey Hayzlett
In today’s business environment you need to anticipate and understand consumers as never before. You need to drive change and create step-and-repeat processes. Roy H. Williams and Michael R. Drew nail it in Pendulum. They’ve looked in the mirror of history, and found a reflective pattern. And while every businessperson is running the gauntlet of business, they can use the book to become more competitive, nimble, and ready to drive change and grow! Every generation thinks a bit differently than the previous one—and Pendulum tells you why. Saddle up for an insightful read and an essential tool.”
#1 New York Times bestselling author T. Harv Eker
If you’re trying to get a grip on why we do what we do, there’s a way forward: It’s Pendulum. Roy Williams and Michael Drew have explored the profound shifts in society from ancient times to now and created a blueprint to civilization. To understand your clients, to understand the market, to understand your own motivations—read Pendulum.”
CEO of Zappos Tony Hsieh
How do you predict what kind of society we’re in? How do you know when’s the right time to make a difference? In Pendulum, Roy H. Williams and Michael R. Drew have combed through history’s ups and downs and the cultural shifts that ripple through every generation. They’ve written a unique guidebook that has an interesting perspective for marketers, entrepreneurs, and anyone who is thinking about how to live in the now—and in the future.”
#1 New York Times bestselling author Harvey Mackay
Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?”
