Pendulum: How Past Generations Shape Our Present and Predict Our Future

Pendulum: How Past Generations Shape Our Present and Predict Our Future

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Pendulum: How Past Generations Shape Our Present and Predict Our Future by Michael R. Drew, Roy H. Williams

Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable.Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.There is a pattern and it is forty years: 2003 was a fulcrum year, as was 1963, its opposite.Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to listen to this book.

Product Details

ISBN-13: 9781452659848
Publisher: Tantor Media, Inc.
Publication date: 10/15/2012
Edition description: MP3 - Unabridged CD
Product dimensions: 5.30(w) x 7.40(h) x 0.60(d)

About the Author

Roy H. Williams, the owner of Wizard of Ads, Inc., serves the advertising and marketing needs of business owners around the globe. He is the bestselling author of several books, including Destinae, The Wizard of Ads, Magical Worlds of the Wizard of Ads, and Secret Formulas of the Wizard of Ads, which was named the Wall Street Journal's number one business book in 1999. The founder of the Wizard Academy, Roy currently lives in Austin, Texas, with his wife, Pennie. Michael R. Drew, a leading book marketer in the publishing industry, has propelled nearly seventy-five books onto national bestseller lists, including the Wall Street Journal, USA Today and the New York Times, and has garnered over 1,000 #1 rankings for books on through his Promote A Book services. Michael heads a marketing agency that strives to build strong and real relationships with his clients and their audiences, increase sales in a natural manner, and maximize the depth and longevity of that relationship through its Persona Architecture and Platform Building programs. Michael has presented the Pendulum theory on stage with and for the Dali Lama, Sir Richard Branson, and Steven R. Covey, and privately for the Executive Committee at Franklin Covey. Michael lives in Austin, Texas.

Table of Contents

Preface vii

Introduction 1

How to Read This Book 4

Chapter 1 Epiphany 7

Chapter 2 "We" versus "Me" 15

Chapter 3 What Defines a Generation? 27

Chapter 4 Duality 35

Chapter 5 Alpha Voices and the Six-Year Transitionary Window 39

Chapter 6 The Limits of Predictability 45

Chapter 7 1923-1933: First Half of the Upswing into "We" 49

Chapter 8 1933-1943: The Second Half of the Upswing, Reaching the Zenith of "We" 63

Chapter 9 Three Thousand Years of "We" and the Origin of Western Society 73

Chapter 10 1943-1953: The First Half of the Downswing of "We" 91

Chapter 11 1953-1963: The Second Half of the Downswing of "We" 97

Chapter 12 1963-1973: The First Half of the Upswing into "Me" 113

Chapter 13 1973-1983: The Upswing of "Me" Reaches Its Limit 127

Chapter 14 Three Thousand Years of "Me": A "Me" Is About Big Dreams 137

Chapter 15 1983-2003: The Twenty-Year Downswing from "Me" 151

Chapter 16 2003-2023: The Twenty-Year Upswing into "We" One More Time 165

Chapter 17 2013-2023: What Happens Next? A Discussion of Experts 179

Chapter 18 Uses of the Pendulum 209

Chapter 19 Pendulum in the Bible 217

Acknowledgments 222

Notes 223

Index 231

About the Authors 241

What People are Saying About This

From the Publisher

"Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?" —-Harvey Mackay, author of Swim With the Sharks Without Being Eaten Alive

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