People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results

People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results

by Eduardo P. Braun


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The book that redefines leadership for our time—inspired by personal interviews with Jack Welch, Bill Clinton, George Lucas, Madeleine Albright, Pope Francis, and others.

In this insightful book, former director of the World Business Forum, Eduardo Braun, introduces a new vision of leadership: The New CEO—someone who puts people, cultures, and emotions first. Through thousands of hours of conversations with world-class leaders, Braun has identified 5 Key Roles leaders can use to inspire people to strive for greater success, and in turn change the world for good.

With this refreshingly human approach, you’ll find it easy to integrate the 5 traits into your work and your life. The author shares intimate stories and practical life lessons from CEOs like Jack Welch and Tony Hsieh, who trusted their instincts, followed their passions, and shared their visions with others. Leaders at all levels will learn how to make stronger connections that get better results—and create a culture of inspiration and success.

Product Details

ISBN-13: 9781259835407
Publisher: McGraw-Hill Professional Publishing
Publication date: 10/19/2016
Pages: 304
Sales rank: 1,226,697
Product dimensions: 5.90(w) x 9.10(h) x 1.30(d)

About the Author

Eduardo Braun is a former director of the HSM Group (organizers of the World Business Forum), the first global multimedia management company. His unique insights on leadership are gleaned from his personal meetings and interviews with world-renowned luminaries and leaders such as Pope Francis, Bill Clinton, Tony Blair, Madeleine Albright, Collin Powell, Mikhail Gorbachev, and Jack Welch. An in-demand speaker on leadership and management, Braun presides over events around the world. He resides in Buenos Aires.

Table of Contents

Foreword Claudio Fernandez-Araoz vii

Prologue 1

Chapter 1 Culture and Its Results 15

Chapter 2 Leadership Through Emotion: The New CEO 47

Chapter 3 First Role: Inspiring a Vision 69

Chapter 4 Second Role: Being All About People-Your People! 99

Chapter 5 Third Role: Communication 133

Chapter 6 Fourth Role: Decision Making 161

Chapter 7 Fifth Role: Understanding, Creating, and Managing Your Culture-The Culture Plan 201

Chapter 8 The Skills and Traits of a Chief Emotions Officer-Case Study, Pope Francis 239

Notes 279

Acknowledgements 285

Index 287

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