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Perennial Seller: The Art of Making and Marketing Work That Lasts

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The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?


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How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer...