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Performance Marketing: Der Wegweiser zu einem mess- und steuerbaren Online-Marketing - Einf�hrung in Instrumente, Methoden und Technik

By Ingo Kamps, Daniel Schetter
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$59.99
By Ingo Kamps, Daniel Schetter
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Aus dem Inhalt:
Teil I - Einführung: Meilensteine in der Entwicklung des Performance-MarketingTeil II - Performance-Marketing-Kanäle: Suchmaschinen-Optimierung.- Suchmaschinen-Werbung (SEA).- E-Mail-Marketing.- Display Advertising.- Affiliate-Marketing.- Social-Media-Advertising.- Influencer Marketing.- Teil III - Auswertung&Analyse: Web-Analyse (Web-Analytics).- TV-Tracking.- Teil IV – Spezialfälle: Mobile Marketing.- Amazon-Optimierung.- Preissuchmaschinen .- Teil V – Technologie: Data-Man...

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