Permission Marketing: Turning Strangers into Friends, and Friends into Customers (Abridged)

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"-the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interr...