Personalized: Customer Strategy in the Age of AI

Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.



Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best to meet them. Know Me: Win customers...