Persuade: Using the Seven Drivers of Motivation to Master Influence and Persuasion
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Learn how to influence others and get your own way more often
Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?
Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they...























