Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling

Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling

by Henry DeVries

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Overview

HUMANS ARE HARDWIRED FOR STORIES

Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.


  • How you can add persuasion power to presentations
  • Eight great metastories you need to tell
  • The art and science of storytelling
  • Three key characters of persuasive stories: hero, nemesis, and mentor
  • Why you should not be the hero of your own stories

If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.

Product Details

ISBN-13: 9781941870655
Publisher: Indie Books International
Publication date: 07/18/2016
Pages: 166
Product dimensions: 5.00(w) x 8.00(h) x 0.38(d)

About the Author

Henry DeVries, co-founder and CEO of Indie Books International, works with consultants and business leaders who want to attract more high-paying clients and customers by marketing with a book and speech. The author of eight books, he speaks to thousands of business leaders each year on how to sell more services and persuade with a story.

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