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Persuading on Paper: The Complete Guide to Writing Copy That Pulls in Business

By Marcia Yudkin
eBook
$9.99
By Marcia Yudkin
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Learn to choose the words that perform the marketing magic you need.'

No matter what your writing skill, this comprehensive, start-to-finish guide shows you how to write copy that increases business and profits. In the witty, vivid style that is her trademark, copywriting coach and marketing consultant Marcia Yudkin reveals everything you need to know to use the written word to convert strangers to prospects to paying customers, including: choosing just the right format to get your message a...

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