Persuasion: The Art of Getting What You Want

"A step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade." —Mike Litman, coauthor of Conversations with Millionaires

Did you know that the outcome of most persuasive events is determined before you ever say a word?

You may know how to sell, but you were probably never taught how to persuade. In this book, expert Dave Lakhani breaks down the persuasion process into easy-to-use steps. You'll learn not onl...