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Persuasion Ethics Today

By Margaret Duffy (Editor), Esther Thorson (Editor)
eBook
$98.99
By Margaret Duffy (Editor), Esther Thorson (Editor)
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Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobi...

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