Persuasion in Parallel: How Information Changes Minds about Politics

A bold re-examination of how political attitudes change in response to information.

Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire becau...