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Persuasive Imagery: A Consumer Response Perspective

By Linda M. Scott (Editor), Rajeev Batra (Editor)
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$70.99
By Linda M. Scott (Editor), Rajeev Batra (Editor)
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This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue.

Written in a non-technical ...

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