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Phil Knight Biography: The Nike Billionaire
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In 1962, a Stanford University student wrote a paper on the possibility of having a Japanese shoe compete against the German brands that were selling really well at the time. Having a passion for running, he travelled to Japan to determine if it was at all possible. In the city of Kobe, he met with the owner of Onitsuka which was a shoe company. He made up a company name, pitched the owner right then, and struck a deal to distribute their shoes in the United States. This laid the foundation...