From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily―often with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout.
To help you perfect both pitch and performance, there are no better coaches than clinical psychologist Peter Desberg and writer/producer Jeffrey Davis. With experience and insights from both the film industry and the corporate world, they understand the pitch process.
In Pitch Like Hollywood, they show you how to up your game substantially —no matter what business you’re in—by incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with powerful persuasion and performance. They take you on an insider’s tour of the entire process, from defining the fundamentals to designing effective presentation strategies to overcoming stage fright.
With chapters that include Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel), Pitch Like Hollywood provides a front-row seat in a master class on giving great performances for any audience, every time—at board meetings, sales calls, and whenever else you want to make a case to get the results you want.
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|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||6.10(w) x 9.10(h) x 1.50(d)|
About the Author
Jeffrey Davis is a professor of screenwriting at Loyola Marymount University in Los Angeles, and served from 2009-2019 as the department chair. Davis has also written and produced trade shows for Dick Clark Productions and counted among his advertising clients Dell Computers, Toyota of America and Honda. His has more than 30 credits to his name, including Night Court, Remington Steele, and documentaries for A&E, Discovery, and The History Channel. As a consultant, his areas have also included writing, pitching, and employing storytelling and humor in business presentations.
Table of Contents
Chapter 1 Introduction 1
Chapter 2 Pitch Basics 13
Chapter 3 The Hollywood Pitch 29
Chapter 4 Persuasion: At the Heart of Decision-Making 59
Chapter 5 Persuasion Boot Camp 75
Chapter 6 Persuasion: Personological Variables 93
Chapter 7 The Roots of Pitch Panic 107
Chapter 8 The Pitch Panic Cycle 131
Chapter 9 Dealing with Pitch Panic Emotionally 155
Chapter 10 Changing Your Thoughts 165
Chapter 11 Doing Your Homework 187
Chapter 12 Post Prep: Making Decisions Based on Your Preparation 201
Chapter 13 Creating the Pitch (1): The Setup 217
Chapter 14 Creating the Pitch (2): Structuring the Pitch 233
Chapter 15 Practice Strategies 259
Chapter 16 Displaying Creativity 283
Chapter 17 In the Room 297