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Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities

By Waldemar Cudny (Editor)
Paperback
$62.99
By Waldemar Cudny (Editor)
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This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities.

It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapter...

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BusinessIndustriesConsumer IndustriesRecreation & Entertainment Industries - Hospitality & Tourism