Plan D: Lessons from the World's Most Successful Disruptors

Plan D: Lessons from the World's Most Successful Disruptors

by Mike Maddock


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Shift happens.

It’s time for Plan D.

Long gone are the good old days where a sudden market shift was tempered — even held back — by restrictive laws, huge capital requirements, complex data, industry secrets, distribution networks and expensive infrastructure. Goliath has lost his edge.

Today, “what’s next” is conceived by firebrand leaders who topple the once proud giants of established industries. You know, the crazy ones . . . the Disruptors.

This book explores two questions about them:


What makes them special? (So we can do what they do and upend our competition as well.)

How do they think? (So we know how to manage them while getting the absolute best out of them.)

This book is written about — and for — Disruptors. It crystallizes the Disruptor’s unique superhero powers so you can use them too (for good, not evil).

The future belongs to the Disruptors.
You need them, and they need you.
This book will help you dream, drive and deliver like the crazy ones.

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Product Details

ISBN-13: 9781642250909
Publisher: Advantage Media Group
Publication date: 02/18/2019
Pages: 232
Product dimensions: 5.50(w) x 8.60(h) x 0.90(d)

About the Author

Mike Maddock will tell you that his purpose is to inspire and empower curiosity. A serial entrepreneur and self-described Idea Monkey, Mike has launched six successful businesses.
Today he is the CEO and founding partner of Maddock Douglas, an innovation and growth consultancy that has helped over 25 percent of the Fortune 100 invent, brand and launch new products, services and business models.

Mike also helps lead the Gathering of Titans Entrepreneurial Conclave at MIT, is a featured columnist for Forbes, and frequently inspires and empowers Disruptors like you on stages around the world.

Table of Contents

Chapter 1 Here's To The "Crazy Ones" 1

Chapter 2 The Future. Disruptors, And You 7

Chapter 3 Disruptors Have Ghosts 19

Chapter 4 Ouch, That Hurt.… Now What? 37

Chapter 5 The da Vinci Effect 47

Chapter 6 Does It Have To Be A Light Bulb? 73

Chapter 7 Embrace The Hate To Innovate 89

Chapter 8 Choose Abundance. Screw Scarcity 121

Chapter 9 Purpose First (Profit Second) 137

Chapter 10 Walt Disney's Secret 159

Chapter 11 The Art Of Being Strategically Selfish 189

Chapter 12 Dream, Drive And Deliver 207

Afterword Your Superhero Power 215

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