Plan D: Lessons from the World's Most Successful Disruptors

Shift happens.
It’s time for Plan D.
Long gone are the good old days where a sudden market shift was tempered — even held back — by restrictive laws, huge capital requirements, complex data, industry secrets, distribution networks and expensive infrastructure. Goliath has lost his edge.
Today, “what’s next” is conceived by firebrand leaders who topple the once proud giants of established industries. You know, the crazy ones . . . the Disruptors.
This book explores two questions about th...