Planned Behavior: The Relationship between Human Thought and Action

Psychologists regard the relationship between attitudes and behavior as a key to understanding human behavior. Here leading researchers discuss basic and applied issues relating to how human thought translates into action. The contributors focus on the theory of planned behavior, a model of attitude-behavior relations that takes into account not just attitudes, but also the influence of significant others around us, issues of personal agency, and motivation. The book begins with an overview...