Platform Strategy for Global Markets: Strategic Use of Open Standards and Management of Business Ecosystems

This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research on the mobile communication systems, semiconductor equipment, personal computer, and automobile electronics industries. The book focuses on Ericsson, Applied Materials, Intel, and Bosch as representative global platform companies.

The book’s introductory section reports on the rise of platform business and addresses the theoretical basis of their competitive edge, based on a rev...