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In this book, Robert Krumroy offers a cutting-edge approach to creating prospect attraction in today’s skeptical marketplace. His first book, Identity Branding Creating Prospect Attraction, was reprinted four times and is still used in study groups all over America. This new book takes the practical advice even further. It has over 180 pages detailing the newest prospect attraction strategies and case studies to show sales professionals how to open doors to desirable prospects and make them...