Political Campaigning in the U.S.: Managing the Chaos

Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the idea that all Americans should understand how campaigns operate—how they collect information about voters, how they attempt to change what voters think about the candidates, and how they encourage voters to act in certain ways.

An electoral campaign is a chaotic, short-term operation that must adapt to a complicated political landsca...