Political Communication & Strategy: Consequences of the 2014 Midterm Elections

Some aspects of the 2014 midterm elections would have been unimaginable a decade earlier. SuperPACs spent unlimited amounts of money, candidates used Twitter and other social media to communicate with voters, and Democrats found themselves all but entirely cast out of federal office in the South. Other aspects of the midterm elections, such as primary elections, direct mail, and the hurdles faced by members of marginalized communities in making their concerns known, were more familiar. How ...