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Political Marketing on Social and Mobile Media: Remaking the Paradigm?

By Melissa M. Smith (Editor)
eBook
$64.99
By Melissa M. Smith (Editor)
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This book explores how social and mobile media have been used in political campaigns since 2008, examining how social media are already being implemented as well as how these types of messaging platforms might be used in the future.

Chapters in this book discuss how social and mobile media are becoming imperative when marketing a candidate’s image, distributing messages, fundraising, and getting out the vote. While some chapters delve into a particular candidate’s campaign, others discuss se...

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Social SciencesMedia & CommunicationsMedia - General & Miscellaneous