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Political Metaphor Analysis: Discourse and Scenarios

By Andreas Musolff
eBook
$43.15
By Andreas Musolff
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Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings – and thus, to change social and political reality – comes into its own.

Political Metaphor Analysis provides an innovative approa...

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