POLL-ARIZED: Why Americans Don't Trust the Polls - And How to Fix Them Before It's Too Late

Have you ever wondered why pollsters can't seem to predict who the next president will be? With the sheer volume of data that encircles our lives, why can't pollsters detect the signal through the noise? POLL-ARIZED is a provocative examination of what has gone wrong with US pre-election polls written from the unique perspective of a market research industry insider. Blending actual data from polls, interviews with leading pollsters, and a proprietary survey conducted specifically for this ...