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Pop Culture Marketing in the Publishing Industry: "Good Luck, Babe!"

By Miriam J. Johnson
Hardcover
$233.99
By Miriam J. Johnson
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This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from 16 publishers during 12 months. The research demonstrates how pop culture functions as a powerful distribution mechanism within the attention economy, utilising gender dynamics, trending content, strategic timing, and music to connect authentically with target audiences.

This evidence-based guide provides practical insights into how UK publishers effectively h...