POP!: Create the Perfect Pitch, Title, and Tagline for Anything

POP!: Create the Perfect Pitch, Title, and Tagline for Anything

by Sam Horn
5.0 12

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Overview

POP!: Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

Product Details

ISBN-13: 9781101191200
Publisher: Penguin Publishing Group
Publication date: 09/05/2006
Series: Easyway Guides Series
Sold by: Penguin Group
Format: NOOK Book
Pages: 256
Sales rank: 1,175,587
File size: 428 KB
Age Range: 18 Years

About the Author

Sam Horn has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop: Create the Perfect Pitch, Title, and Tagline for Anything, What’s Holding You Back? and Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict.

Customer Reviews

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POP!: Stand Out in Any Crowd 5 out of 5 based on 0 ratings. 12 reviews.
Guest More than 1 year ago
If you are consistently meeting new people either at a Chamber of Commerce, Association Event or Business Breakfast, you MUST read this book. I have always found myself admiring the witty and memberable elevator pitches that I hear and thinking to myself 'How did they come up with that?' After reading Ms. Horn's book, ideas began flowing like never before. What I like best is her structured approach to being creative. Follow the rules and 'poof' - you've just created a memerable tagline that would make even the highest-priced New York ad agencies want to hire you. A great investment!!
Anonymous More than 1 year ago
No you wont.she pounces on the rabbit and downs it.walks away satisfied
Guest More than 1 year ago
I am a big fan of Sam Horn's practical, no nonsense books for business leaders and entrepreneurs. So it was no surprise that POP stands out as her best work yet. Every page contains concrete strategies for every business person who needs to capture the essence of a product or service to stand out in the minds of their clientele. POP! Keep this book at your fingertips for whenever you need a well turned phrase. The book is an absolute gem.
Guest More than 1 year ago
Sam Horn KNOWS her stuff. She can put together information in such a fresh, captivating way that just drills a spot in your head and heart. Her power with language is unsurpassed. If you want your creative juices to flow...buy this book. NOW.
Guest More than 1 year ago
¿ and other technically-trained individuals who want to turn heads away from the more verbally-adept and towards them (and their ideas) will enjoy this concrete and conversational approach to becoming more frequently-quoted. Why not reach beyond your peers, natural allies and like-minded people to POP and turn the next chapter of your life story into the kind of adventure you want it to be? Fill the scenes of your life with the people you want in them, with the purposeful speaking that can pull them in and put you in the more fully-realized character role you were truly meant to play. Of course those of you who speak English like it tastes good (you ¿people people¿, sales gurus, cause advocates, lover of words and ideas, etc ) will just dive into this book too. With POP, Sam becomes the trusted sidekick who supports you on that path to, well, POP. She has for me. - Kare, Say it Better Center, LLC
Guest More than 1 year ago
Sam Horn always delivers cutting-edge ideas that you can apply immediately. Her legandary ability to create pithy, catchy phrases to promote your ideas, projects, and ideas is captured in her POP! Process. Anyone wanting to get their ideas and products bought should buy this book NOW! Rebecca Morgan Bestselling author of 'Calming Upset Customers'
Guest More than 1 year ago
I'm one of the fortunate people who has worked with Sam Horn and her POP! process. My business is better because of it. Reading an advanced copy of POP! convinces me that her encouraging spirit and creative intelligence is captured in between the covers of this important book. If you or your business needs to stand out, you need to buy and read POP! (Business book bonus, Sam is a wonderful writer and POP! is a pleasure to read.)
Anonymous More than 1 year ago
Yup)*she looks at inkspell/black tom unafraid.
Anonymous More than 1 year ago
*he humps her right then and there with her little skirt opened up and her fruit showing
Anonymous More than 1 year ago
*she moans his name and runs her hands along the desk but theres nothing to grip onto*
Anonymous More than 1 year ago
Dont worry. Fireclan can have this rabbit. I will put this in the fresh kill pile. I wilk try to be on tomorrow. Bye
Anonymous More than 1 year ago
Awesome! Please check on my names I came up too! -Jaysoar