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Positioning of Destinations

By Tamara Mayerhofer
eBook
$14.78
By Tamara Mayerhofer
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Scientific Essay from the year 2010 in the subject Tourism - Miscellaneous, University of Innsbruck (Tourism & Service Industry), language: English, abstract: This Paper focuses on the importance of strategic positioning of destinations and its stakeholders in a globalised competitive environment. The theoretical background is based on the research on destinations and destination management, strategic marketing, strategy development and positioning strategies and positioning models. A new t...

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