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Positioning Services in Competitive Markets

By Jochen Wirtz, Kristian P Evans;;;
eBook
$4.95
By Jochen Wirtz, Kristian P Evans;;;
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What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winni...

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BusinessScience & TechnologyManagement & LeadershipMathematicsIndustriesConsumer IndustriesStrategic ManagementMathematics - AppliedConsumer Industries - General & MiscellaneousStrategic planning