Poster Advertising

Excerpt: "The trend of everything in the business world to-day is specialization. To my knowledge, there has never been a book written on the subject of posting. I believed there was room for one—that such a book would be welcome to advertisers, and that such a popular form of publicity as posting should have representation in advertising libraries. That is the only possible excuse I have for offering this volume to the advertising world. There are so many forms of advertising to-day that h...