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Potential of Mobile Applications in CRM: A practice-oriented approach to the implementation of mobile CRM strategies

By Tobias Herscher
eBook
$32.49
By Tobias Herscher
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Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3, International Business School Nürnberg, course: International Business & Management - Potential of Mobile Applications in CRM, language: English, abstract: A practice-oriented approach to the implementation of mobile devices and mobile CRM strategies into the current service-infrastructure of companies dealing with high complexity in CRM. Mobile is everywhere and it´s c...

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